A product redesign that cut churn and onboarding time
A B2B SaaS product had grown into an inconsistent, hard-to-learn interface. We redesigned it around a unified design system, improving activation and reducing support load.
The challenge
Years of fast feature additions had left the product inconsistent and intimidating. New users struggled to activate, and support tickets piled up.
Every team built UI differently, so each release made the inconsistency worse.
Our approach
We ran user research to find the real friction, redesigned the core flows, and unified everything into a single design system.
Engineering rebuilt the front end on that component library, so consistency is now the default, not a effort.
The solution
A redesigned onboarding and core experience, built on a reusable design system shared across every team.
Usability testing validated the new flows before launch, and the system keeps future releases consistent.
- Single design system across all teams
- Onboarding redesigned around real user research
- Component library speeds every future release
They didn't just make it prettier — they made it learnable. Activation is up and our support queue is finally shrinking.
Ready for results like these?
Tell us about your challenge and we'll show you how we'd approach it — free consultation, clear proposal within 24 hours.