A headless storefront that doubled conversion
A direct-to-consumer brand was losing sales to a slow, dated storefront. We rebuilt it headless with a focus on speed and checkout experience, lifting conversion and organic traffic.
The challenge
Page loads were slow on mobile, the checkout was clunky, and the marketing team couldn't update content without engineering help.
Conversion was well below benchmark and paid traffic was being wasted on a poor landing experience.
Our approach
We redesigned the core journeys around speed and clarity, then rebuilt the storefront headless on a modern stack with a headless CMS for the marketing team.
In parallel, our marketing team restructured campaigns and optimized landing pages against the new, faster experience.
The solution
A headless Next.js storefront with a streamlined custom checkout, sub-1.5s loads, and a CMS the marketing team fully owns.
A CRO and SEO program tuned the funnel and grew organic traffic, compounding the gains from the faster site.
- Sub-1.5s time-to-interactive on mobile
- Marketing team fully self-serve on content
- Custom checkout with subscription support
The new store is fast, beautiful, and ours to run. We doubled conversion and our team finally ships content without waiting on developers.
Ready for results like these?
Tell us about your challenge and we'll show you how we'd approach it — free consultation, clear proposal within 24 hours.